Paul Mitchell
Major PWA overhaul and Magento upgrade from 2.2 to 2.4, featuring a complete redesign of the professional salon storefront for one of the world's most recognized hair care brands.
The Client
Paul Mitchell (John Paul Mitchell Systems) is one of the most recognized names in professional hair care, offering a diverse portfolio of products across multiple brands:
- Paul Mitchell core hair care line
- Tea Tree specialty products
- MITCH men's grooming
- Awapuhi Wild Ginger luxury line
- Paul Mitchell Tools professional styling equipment
- PM Pro professional salon distribution
They operate both consumer-facing e-commerce and a dedicated professional storefront serving salon owners and licensed cosmetologists.
The Challenge
Paul Mitchell faced multiple challenges with their existing e-commerce infrastructure:
Outdated Platform
Running on Magento 2.2, they were missing critical security patches and performance improvements from newer versions.
Mobile Experience
The existing site wasn't optimized for the mobile-first behavior of their professional and consumer customers.
Pro Storefront UX
The professional salon ordering experience needed a complete redesign to streamline bulk ordering and account management.
Performance
Page load times were impacting conversion rates, especially on mobile devices.
The Solution
I led a comprehensive modernization initiative combining platform upgrade, PWA implementation, and UX redesign:
Magento 2.4 Upgrade
Executed a careful upgrade path from 2.2 to 2.4, addressing breaking changes, updating deprecated code, and ensuring all custom functionality remained intact.
PWA Studio Implementation
Built a Progressive Web App using PWA Studio, delivering app-like performance with offline capabilities, push notifications, and instant page transitions.
Pro Storefront Redesign
Completely redesigned the professional salon ordering experience with streamlined navigation, quick reorder functionality, and improved account management for salon owners.
Custom Theme Development
Created a visually stunning theme that showcases Paul Mitchell's diverse brand portfolio while maintaining consistent brand identity across all product lines.
Performance Optimization
Leveraged PWA's performance benefits along with GraphQL optimization, image lazy loading, and caching strategies to dramatically improve load times.
The Results
The modernized Paul Mitchell storefront now delivers a premium shopping experience that matches the quality of their products. The professional storefront redesign has streamlined ordering for salon owners, while the PWA implementation provides lightning-fast performance across all devices.
Ready for a PWA Upgrade?
Let's discuss how a PWA can transform your Magento store's mobile experience.
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